These Avocados can change the Category.

December 22, 2019

“These avocados could change the category,” Karen Nardozza, President and CEO of Moxxy Marketing, tells us when asked what retailers need to know about this up-and-coming variety option, which used to be called ‘green skin.’ “How many other categories, especially categories as big as avocados, can you say have only one variety on the shelf? As popular as avocados are, a large percentage of consumers only know Hass, because that’s all they see.”

 

W.P. Produce to showcase Desbry Tropicals at SEPC expo

Miami-based W.P. Produce Corp.’s Desbry Tropical Produce line will be front and center at this year’s Southeast Produce Council’s Southern Exposure in Tampa, FL.

W.P. Vice President Desiree Morales said booth No. 749’s display will feature Desbry Tropical Avocado, Organic Tropical Avocado and the “apple banana” Manzanos.

Greeting visitors will be Morales as well as CEO Willy Pardo, Sales VP Christopher P. Gonzalez and GM Wilson Dominquez.

WP Produce Bringing Tropical Avocados to PMA Fresh Summit

MIAMI, FL - Tropical avocados—also known as green skins—may not be well-known, but WP Produce, the largest importer and seller of tropical avocados from the Dominican Republic, sold under the Desbry brand, is working to change that.

WP Produce Debuts Refreshed Desbry® Logo

December 08, 2019

MIAMI, FL - Though the winds of winter are nipping at our heels, there are some out there who are devoted to bringing a taste of the tropics to the produce aisle, no matter what the season. Family-owned grower-packer-shipper WP Produce is proud to announce a strong start to its high season for tropical avocados from the Dominican Republic. The company sources its avocados from exceptional growing regions around the world to ensure year-round availability and high-quality produce. As if that wasn't enough, WP Produce's Desbry® brand has donned a snazzy new look that is sure to turn heads.

WP Produce debuts worker welfare program

November 05, 2019

PRESS RELEASE: Miami, FL (November 5, 2019) — WP Produce BB #:143203, a family-owned, grower-packer-shipper of Desbry® tropical produce has announced a strong start to their high season for tropical avocados from the Dominican Republic. Available year-round, the fruit’s high season runs from mid-October through mid-May, with additional supply from Florida available from June through December. The company anticipates increased volumes overall, with exceptionally promotable quantities available from November through January.What's this item about? What makes it interesting? Write a catchy description to grab your audience's attention...

Hazel Tech partners with WP Produce on avocados

Dominican Republic avocado company WP Produce is adding packets from Hazel Technologies to cartons. The packets add to the shelf life of fruits and vegetables. ( Courtesy Hazel Technologies )

Chicago-based Hazel Technologies Inc. has partnered with Dominican Republic avocado exporter WP Produce to use the post-harvest technology on Desbry brand avocados shipped to U.S. markets.

Before commercial introduction, more than a year of research was conducted in the WP Produce supply chain, according to a news release, with fruit originating from Florida and the Dominican Republic. 

WP Produce Debuts New Packaging for Desbry Avocados, Increasing Shelf Life By Up to 100%

Miami, FL — WP Produce, the largest U.S. importer and distributor of tropical avocados worldwide, announced significant improvements they have made to lengthen the shelf life of their Desbry avocados.

“Tropical avocados typically have a shelf life of 5-6 days,” said Christopher Gonzalez, vice president of sales at WP Produce. “With our new ventilated box designs and ethylene reduction technology, we’re looking at potentially doubling the shelf life by adding up to an additional 4-5 days of freshness.

Desbry tropical avocados from WP Produce are set for growth and a positive 2020 campaign

WP Produce, the Miami-based grower-packer-shipper of Desbry produce, has announced a strong start to its high season for tropical avocados from the Dominican Republic.

Available year-round, the fruit’s peak season runs from mid-October throug to mid-May, with additional supply from Florida available from June through December.

The company anticipates increased volumes overall, with "exceptionally promotable quantities" available from November through January.

WP Produce’s Desbry brand drives tropical fruit sales

April 12, 2018

As the United States population continues to diversify, so do consumers’ palates. With this diversification comes an increased curiosity for tropical fruits and vegetables. As with most other categories or industries, the higher quality product, the more interest people have in it.

WP Produce ups their Desbry Green skin avocado game

February 20, 2018

Green skin avocados are on the menu for W.P. Produce at this year’s Southern Exposure show, and attendees can have a tasting of the special item at Booth No. 145.

“We look forward to SEPC because it’s a chance for us to meet with many of our retailers and wholesalers that we currently do business with,” said Desiree Morales, vice president of the Miami-based company. “We also have the opportunity in showing our actual produce and packaging to potential customers.”

WP Produce says today tropicals satisfy consumers’ global palate

April 11, 2017

Miami, FL-based WP Produce Corp. specializes in green skin avocados, Haitian mangos, malanga, yuca, chayote, plantains, oriental items and more.

 

Vice President Desiree Pardo Morales said the company is currently moving its Desbry branded green skin avocados, malanga, calabaza and yucca.

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